The tray comes in 3 parts: Two silicone trays that fit into each other, and an insulated box to place them in. The mold uses the popular directional freezing method (similar to how a lake freezes from the top, down), which pushes all impurities from the top part of the water to the bottom during the freezing process, creating crystal clear ice cubes. “Perfectly clear and perfectly square ice cubes that can be made simply and easily in any freezer,” is what True Cubes claim on their site and, in fact, they deliver on this claim. If you haven’t thought much about ice before, and care about the quality of the liquid in your glass, this list will change your mind. If you love your whiskey as much as you think you do (and you must if you’ve found yourself here), these are must-buys to ensure you are treating your quality brown liquid the way it deserves to be treated. So, these molds will yield large, voluminous ice and are the best on the market. That means more time for you to enjoy your drink before losing the war with dilution. And while larger cubes melt more slowly, it’s also the case that clearer ice-which is devoid of bubbles and mineral inclusions that cause cloudiness-also retains its solid state for longer. While cloudy ice has the same chilling effect as clear ice (assuming both have the same surface area and volume), there is just something about the translucency of crystal clear ice that makes the drink much more desirable. While the first two factors are relatively straightforward, the ice is often the part of the aesthetic that lacks genuine quality (both at bars and at home). The units range from $895 upwards with “our most popular unit, The Mogul, retailing for $1,495.” The lower-priced end of the spectrum uses all aluminum, while the high-end Mogul is crafted from copper.When it comes to drinking cocktails and spirits, there are a few factors that really make a difference aesthetically: the color (and garnish in the context of cocktails), the glassware, and the ice. If the price tag seems steep, I divert to The Rock.Įach product weighs almost 15 pounds and comes with a swathe of color, monogram, and engraving options. Just before the 2020 holidays, Dwayne Johnson reshared a video of Meltdown in action. The video collected 100 million views in just a few hours. When they restored our website early in the morning, we found out 185,000 people were on the website at the moment of the crash.” “There were too many people trying to get on our website.,” says Brian Steere. “We weren’t prepared for that mega rush,” continues Brock. “The Meltdown is already a very popular item, and combined with this, we were slammed over the holidays. We did over $200,000 worth of sales in those seven weeks.” While technically a side hustle, the Steeres had the infrastructure in place to support the group. “We’re an engineering company, and the product has been invented through our innovation teams,” says Brock. “This business unit is a startup, but we still have the support structure in place. We have over 300 employees.” While other producers faced supply chain shortages, the fluency between the rest of the business curbed any issues and bridges the cost of custom precision machinery that these units require. While the machining business was slower when automotive tooling was slow, Meltdown kept them busy.
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